![]() This research was conducted in PT Penerbit Erlangga Representative Office,located at jalan Soekarno-Hatta Pekanbaru. ![]() Andestablishment is successful in marketing if the company can market the stuff widely andevenly with a maximum benefit.Therefore, the management company is required to always remain responsive inadapting to continuous environmental change occurs and has effects on the economic state ofthe company, because that company is required to determine the effective distributionchannels. Market research aims to identify the needsand tastes of consumers and, if possible, stimulating demand and creating new agents. If the firm is in the increasingly sharp competition, companiesmust immediately conduct a study of its market. The manufacturer reserves the right to determine distributionpolicy which will be selected and adjusted with the type of goods as well as the extent of asales force that will be used. ![]() Each companys goods and services will not be apart from the problem ofdistribution of goods produced.
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